Privacy Policy for MemoryTracker

TL;DR - Privacy Summary

Introduction

Morphilm Apps ("we," "our," or "us") operates the MemoryTracker mobile application (the "App"). This Privacy Policy explains how information is collected, used, and shared when you use our App.

We are committed to protecting your privacy. MemoryTracker is designed to keep your memory card and storage data private and secure on your device unless you explicitly give permission.

Information We Collect

Information You Provide Directly

MemoryTracker stores the following information locally on your device:

• SD Card Data: Card names, capacities, brands, models, technical specifications (card type, speed, video capability), backup status, project assignments, and storage location assignments
• Storage Device Data: Storage location names, brands, models, types (NAS, SSD, HDD, Cloud, etc.), capacities, usage information, connection details, backup relationships, and backup logs
• Project Organization: Project names, color coding, dates, and organizational preferences
• App Settings: Your preferences for theme, notifications, language (English/French), reminder settings, and iCloud sync toggle
• Tutorial Progress: Whether you've completed the app tutorial and seen onboarding tips
• Optional Photos: Photos of SD cards or storage devices you choose to add for identification purposes
• Backup Logs: Timestamps and details of backup operations between SD cards and storage devices

Information Collected Automatically (Only in Free Version with Ads)

Google AdMob (Third-Party Advertising Service)

To support our small family business and keep the app free, we use Google AdMob to display advertisements in the free version. Google (not Morphilm Apps) may collect and process the following information:

• Device Information: Device type, operating system version, unique device identifiers (such as Advertising ID/IDFA)
• Usage Data: How you interact with ads, ad impressions, clicks
• Location Data: Approximate location based on IP address (not precise GPS location)
• App Activity: Which features you use and when

This information is used to:

• Deliver relevant advertisements
• Measure ad performance
• Detect and prevent fraud
• Improve ad services

Google's Privacy Policy: https://policies.google.com/privacy

Google AdMob Partners: https://support.google.com/admob/answer/9012903

Information We May Collect Through Feedback

When you voluntarily submit feedback through our in-app feedback form, we may collect:

• Contact Information: Your email address (only if you choose to provide it)
• Feedback Content: The subject and message you submit
• Device Information: iOS version, device model, and app version (automatically included to help with technical support)

Feedback submissions are processed through Formspree, a third-party form handling service. We use this information only to respond to your inquiries and improve our app. Your email address (if provided) is used solely for responding to your feedback.

Tracking and Personalized Advertising

App Tracking Transparency

MemoryTracker requests your permission to track your activity across other companies' apps and websites for personalized advertising. This is done through Apple's App Tracking Transparency (ATT) framework.

When you first launch the App, you will see a system prompt asking:

"Allow MemoryTracker to track your activity across other companies' apps and websites?"

If you allow tracking:

• Google AdMob can use your Advertising ID (IDFA) to show you personalized ads based on your interests
• Ad performance may be better targeted to your preferences
• You may see more relevant advertisements

If you decline tracking:

• You will still see advertisements, but they will be contextual (non-personalized)
• Your Advertising ID will not be used for cross-app tracking
• Ad frequency and content will not be customized based on your behavior

Changing Your Tracking Preferences

You can change your tracking preference at any time:

1. Open the Settings app on your iPhone/iPad
2. Scroll down and tap MemoryTracker
3. Toggle Allow Tracking on or off

Alternatively, you can manage tracking for all apps:

1. Open the Settings app
2. Tap Privacy & Security
3. Tap Tracking
4. Toggle Allow Apps to Request to Track on or off

Removing Ads = Complete Privacy

You can purchase the Ad-Free upgrade within the App to completely remove all advertisements. We offer flexible purchase options:

• Lifetime Purchase: One-time payment for permanent ad removal
• Monthly Subscription: Recurring monthly payment for ad removal
• Annual Subscription: Recurring annual payment for ad removal (best value)

When you purchase any ad removal option:

• All ads are removed from your experience
• Google AdMob stops collecting data (since ads are no longer displayed)
• Zero tracking - No device identifiers, no usage data, no location data collected
• 100% private - All your memory card data stays exclusively on your device and your optional iCloud backup
• Your purchase is managed securely through Apple's App Store
• The upgrade is linked to your Apple ID and persists across reinstalls

After purchasing ad removal, the only data stored is:

• Your SD card and storage device data (stored locally on your device)
• Your app preferences (stored locally on your device)
• Your purchase receipt (managed securely by Apple, not accessible to us)
• Optional iCloud backup (encrypted and controlled by you)

iCloud Sync (Optional)

What is iCloud Sync?

MemoryTracker offers optional iCloud synchronization using Apple's CloudKit technology. When enabled, your data is synced across all your Apple devices signed into the same iCloud account.

What Data is Synced?

When you enable iCloud sync, the following data is synced to your personal iCloud account:

• SD Card Information: All card details, specifications, and metadata
• Storage Device Information: All storage location details and specifications
• Backup Logs: History of backup operations between cards and storage devices
• Photos: Optional photos you've added to cards or storage devices (synced via CloudKit assets)
• Project Organization: Project names, colors, and dates

How iCloud Sync Works

• Data is encrypted by Apple's CloudKit
• Only accessible by you through your Apple ID
• Automatically syncs across your iPhone, iPad, and other iOS devices
• Changes made on one device appear on all your devices
• Subject to Apple's privacy policy and iCloud terms

Enabling/Disabling iCloud Sync

You can control iCloud sync at any time:

1. Open MemoryTracker
2. Go to Settings
3. Toggle iCloud Sync on or off

Important Notes:

• Disabling iCloud sync does not delete your data from your device
• Your data remains on your device even with iCloud sync disabled
• iCloud sync uses your iCloud storage quota
• We (Morphilm Apps) cannot access your iCloud data

Third-Party Services

MemoryTracker integrates with the following third-party services:

Google AdMob (Advertising) - Free Version Only

• Purpose: Display advertisements in the free version to support our family business
• Data Collected by Google: Device identifiers, usage data, approximate location (IP-based)
• Data Collected by Morphilm Apps: None - we don't have access to AdMob's data
• When It Stops: Immediately after purchasing "Premium"
• Privacy Policy: https://policies.google.com/privacy

Formspree (Feedback Processing)

• Purpose: Process feedback form submissions
• Data Collected: Email address (optional), feedback content, device information
• Privacy Policy: https://formspree.io/legal/privacy-policy/

Apple App Store (Payments)

• Purpose: Process in-app purchases for ad removal (lifetime, subscriptions)
• Data Collected: Managed by Apple (we do not see payment details)
• Privacy Policy: https://www.apple.com/legal/privacy/

Apple iCloud / CloudKit (Optional Sync)

• Purpose: Sync and backup your memory card and storage data across your devices
• Data Collected: All SD card data, storage device data, backup logs, and photos you create within the App
• Privacy Policy: https://www.apple.com/legal/privacy/
• Note: iCloud sync is optional and controlled by the toggle in app settings

Data Storage and Security

Local Storage

All of your memory card and storage data is stored locally on your device using Apple's secure storage mechanisms. This includes:

• SD card information and specifications
• Storage device information and usage tracking
• Backup logs and project assignments
• Custom settings and preferences
• Optional photos of cards and devices

We do not have access to this data, and it is not transmitted to our servers (we don't operate any servers for this App).

iCloud Backup (Optional)

If you enable iCloud sync in the app settings, your memory card and storage data is backed up to your personal iCloud account via CloudKit. This backup is:

• Encrypted by Apple
• Only accessible by you through your Apple ID
• Subject to Apple's privacy policy
• Optional (you can disable iCloud sync in app settings)

Data Retention

Your memory card and storage data remains on your device until you:

• Delete the App
• Manually delete cards or storage devices within the App
• Disable iCloud sync (which stops syncing to cloud, but doesn't delete local data)

Children's Privacy

MemoryTracker is suitable for all ages. We do not knowingly collect personal information from children under 13.

If a parent or guardian becomes aware that their child has used the App and provided personal information without consent, please contact us through the contact form in the app, and we will work to address the concern.

Your Privacy Rights

For data collected by Google AdMob, please visit:

• Google Privacy Controls: https://myaccount.google.com/
• Ad Settings: https://adssettings.google.com/

Data Sharing

Morphilm Apps does not collect, sell, trade, or transfer your personal information.

Data may be shared with third parties only in these specific circumstances:

• Google AdMob (free version only): Google collects advertising data as described above. We do not have access to this data.
• Formspree (when you submit feedback): Only if you voluntarily choose to send us feedback through the in-app form
• Apple (in-app purchases): Your purchase is managed by Apple's secure payment system. We only know if you purchased ad removal, not your payment details.
• Apple (iCloud sync): If you enable iCloud sync, your data is synced to your personal iCloud account managed by Apple.
• Legal requirements: If required by law or to protect our rights

Do Not Sell My Personal Information

We do not sell your personal information to third parties. While we use Google AdMob for advertising, this does not constitute a "sale" under most privacy laws. However, you can control personalized advertising through your device's tracking settings as described above.

Analytics and Crash Reporting

Currently, MemoryTracker does not use dedicated analytics or crash reporting services beyond what is provided by Google AdMob for ad performance in the free version.

If we add analytics services in the future, we will update this Privacy Policy and notify users through an App update.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will:

1. Update the "Last Updated" date at the top of this policy
2. Notify you through an in-app message or update notes
3. For significant changes, request your renewed consent where required by law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your data, please contact us through the feedback form in the app.

Consent

By using MemoryTracker, you consent to this Privacy Policy and our collection and use of information as described herein. If you do not agree with this policy, please do not use the App.